SCAUNE INTELIGENTE- castigator Spikes Asia 2016 - DIGITAL section

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NISSAN incorporated Nissan’s self-parking technology into an office chair . The news of the INTELIGENT PARKING CHAIR spread around the world!

CHALANGE

Nissan made a head start in inventing the self-parking technology. But
as competition quickly followed, Nissan's presence was rapidly fading.
We set out to get the spotlight on Nissan's self-parking technology

IDEA


Using Nissan's self-parking technology, we createed the INTELIGENT
PARKING CHAIR which completley frees us from having to arrange chairs
in the office.
However unarranged they may be, with a simple clap of
the hand, these offices chairs automaticaly return to their original
position in self-park.

RRESULTS

The news of the INTELIGENT PARKING CHAIR spread around the world. It
was highly praised as the "greatest unprecedent demonstration" . It
led to the behaviour change among the audience for whim the top-of-
mind company of self-parking technology become Nissan, giving a major
bust to Nissan's corporate strategy.


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